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Marketing insight to improve your business

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André Desmeules
André Desmeules
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10 marketing insights to improve your business André Desmeules [email_address] 514 602-2822
#10 LEADERSHIP
Your leadership ,[object Object],[object Object],[object Object],[object Object],[object Object]
#9 Know how to talk about your business
The elevator speech ,[object Object],[object Object],[object Object],[object Object],[object Object]
#8 Promote your image
Your brand ,[object Object],[object Object],[object Object]
My brand ,[object Object],[object Object],[object Object],[object Object]
#7 Get into the right business!
Your offer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Market attractiveness Fractional laser Tatoo removal Cream, product. $$$ Unsold stock ???
#6 Pricing strategies
An important part of the strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pricing evaluation Low-------QUALITY-------High High ------------------PRICE-------------------Low
#5 You can’t manage what you can’t measure
Marketing tracker   LUNDI MARDI MERCREDI JEUDI VENDREDI TOTAL Poste marketing Nombre Valeur Équipement:             Réference                   Ami                   Patient                   Employé                   Esth.-coiffeuse                   Médecin                                                                               Journaux     Rides:                   Botox Cosmétique                   Injectables             Revues:     Peeling                                 Radio                   Internet                   Page jaunes                   Aucune référence                                             TOTAL:             TOTAL    
#4 Internet
Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
#3 Care for the entire customer experience
First impression cycle
#2 Welcome package and clinic tour
Welcome them like they will come back ,[object Object],[object Object],[object Object],[object Object],[object Object]
#1 Work with what you have
Retention ,[object Object],[object Object],[object Object]
Follow-up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MERCI ,[object Object],[object Object],[object Object]

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Marketing insight to improve your business

  • 1. 10 marketing insights to improve your business André Desmeules [email_address] 514 602-2822
  • 3.
  • 4. #9 Know how to talk about your business
  • 5.
  • 7.
  • 8.
  • 9. #7 Get into the right business!
  • 10.
  • 11. Market attractiveness Fractional laser Tatoo removal Cream, product. $$$ Unsold stock ???
  • 13.
  • 14. Pricing evaluation Low-------QUALITY-------High High ------------------PRICE-------------------Low
  • 15. #5 You can’t manage what you can’t measure
  • 16. Marketing tracker   LUNDI MARDI MERCREDI JEUDI VENDREDI TOTAL Poste marketing Nombre Valeur Équipement:             Réference                   Ami                   Patient                   Employé                   Esth.-coiffeuse                   Médecin                                                                               Journaux     Rides:                   Botox Cosmétique                   Injectables             Revues:     Peeling                                 Radio                   Internet                   Page jaunes                   Aucune référence                                             TOTAL:             TOTAL    
  • 18.
  • 19. #3 Care for the entire customer experience
  • 21. #2 Welcome package and clinic tour
  • 22.
  • 23. #1 Work with what you have
  • 24.
  • 25.
  • 26.